Why Email Marketing Is Still Important

By Jorge Melo, Founder of J Melo Media

Email marketing has been around for a long time, but guess what? It’s still one of the most effective ways to grow your business and connect with your audience. With so many digital marketing tools out there, you might be wondering: Is email marketing still worth it? The short answer? Yes—big time.

Let’s break down why email marketing is still a key part of any marketing strategy, and how you can start using it the right way.

What Is Email Marketing?

Email marketing is when businesses use email to promote their products, services, or brand. It helps build relationships with customers, increase sales, and keep your business top-of-mind.

It’s also part of direct marketing, which means you’re reaching out to customers or leads one-on-one, right in their inbox.

Why Email Marketing Still Works

1. It Gets You Real Results

Email marketing isn’t just old-school—it’s smart. According to a study by Mailchimp and Edelman DXI:

• 95% of marketers say it has excellent ROI.

• 9 out of 10 marketers say email is very important to their strategy.

• 4 in 5 customers prefer emails over other types of communication.

If you're looking for something that works, email marketing is a proven winner.

2. It Helps You Stay Connected

Email marketing keeps your business in touch with customers—even when they’re not buying anything at the moment. You can send updates, new offers, or just a “thank you” message. It helps you stay relevant without being pushy.

3. You Own Your Audience

Unlike social media, where the platform controls your reach, with email marketing, you own your list. No algorithm changes. No pay-to-play. Just direct contact with your subscribers.

Types of Email Marketing That Get Results

Not all emails are the same. Here are a few types of email marketing to consider:

Welcome Emails

A friendly hello when someone joins your list.

Newsletters

Share updates, blog posts, product info, or company news.

Lead Nurturing Emails

A series of emails that gently move a lead toward making a purchase.

Promotional Emails

Great for sales, discounts, and limited-time offers.

Confirmation Emails

Let customers know their order or subscription was successful.

Survey & Feedback Emails

Ask your customers how you're doing—then improve based on their feedback.

Email Marketing Pros and Cons

Pros

• Builds relationships

• Drives traffic to your website or store

• Let's you test ideas (like subject lines or CTAs)

• Segments your audience for better targeting

• Super affordable

Cons

• Can end up in spam if not done right

• Tough competition in crowded inboxes

• Emails need to be mobile- and user-friendly

• You have to keep your list clean and updated

How to Make Your Email Marketing Better

Don’t Buy Email Lists

Start building your list with real people who actually want to hear from you. Offer a discount or freebie for signing up.

Write Strong Subject Lines

Your email won’t get opened unless the subject line grabs attention.

Send Value, Not Just Promotions

Make sure your emails actually help your audience—tips, news, updates, exclusive deals, etc.

Don’t Overdo It

Send emails only when it makes sense. Respect your audience’s time and inbox space.

Make It Look Good

Your email should look great on both phone and desktop. Use simple design and readable fonts.

Stay Legal

Follow rules like the CAN-SPAM Act (US) or GDPR (Europe). Always give people an easy way to unsubscribe.

Email Marketing FAQs

Answering common questions people ask online

What is the purpose of email marketing?

Email marketing helps you build relationships, promote your brand, and drive sales—all through personalized messages delivered straight to your audience’s inbox.

Is email marketing still effective in 2025?

Yes. Email marketing continues to have one of the highest ROIs compared to other channels. It’s personal, cost-effective, and measurable.

How often should I send emails?

It depends on your business and audience. A good starting point is once a week or bi-weekly. Test and see what works best.

How do I get people to sign up for my email list?

Offer something valuable, like a discount, free guide, or exclusive content. Make your sign-up form easy to find on your website or social pages.

How do I avoid the spam folder?

Avoid spammy words, keep your list clean, and make sure people opt in. Use verified email platforms like Mailchimp or Klaviyo.

About J Melo Media

What does J Melo Media do?

J Melo Media is a digital marketing agency that helps small businesses grow through powerful strategies like email marketing, social media, and content creation.

We focus on real results—more leads, more engagement, and more growth. Whether you’re just getting started or ready to scale, we’re here to help.

Who is Jorge Melo?

Jorge Melo is a marketing strategist and founder of J Melo Media. He’s passionate about helping brands connect with their audience through simple, smart, and effective marketing.

How can J Melo Media help my business?

From building your first email list to running full campaigns, J Melo Media can:

• Set up your email platform

• Create high-converting email templates

• Write compelling copy

• Track your results and optimize performance

Final Thoughts: Don’t Ignore Email Marketing

Email marketing is far from dead—in fact, it’s growing stronger. It’s personal, affordable, and powerful. If you haven’t started using email to grow your business, now’s the time.

Want help getting started?Contact J Melo Media and let’s build your email marketing strategy together.

Mailchimp & Edelman DXI.The Return on Email Marketing Report. Mailchimp, 2023. https://mailchimp.com/resources/email-marketing-roi-report/. Accessed 13 May 2025.

HubSpot.“Email Marketing Statistics for 2024.” HubSpot Blog, HubSpot, 2024, https://blog.hubspot.com/marketing/email-marketing-stats. Accessed 13 May 2025.

Statista.“Number of E-mail Users Worldwide from 2017 to 2025.” Statista, 2024, https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/. Accessed 13 May 2025.

OptinMonster.“What Is Email Marketing? Definition, Benefits, & Tips.” OptinMonster, 2023,

https://optinmonster.com/what-is-email-marketing/. Accessed 13 May 2025.

Content Marketing Institute.“Why Email Is Still a Top Channel for B2B and B2C.” Content Marketing Institute, 2023, https://contentmarketinginstitute.com. Accessed 13 May 2025.

Federal Trade Commission (FTC).CAN-SPAM Act: A Compliance Guide for Business. Federal Trade Commission, 2023, https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business. Accessed 13 May 2025.