How Landscaping Companies Get More Customers with Website Design and Local SEO

By Jorge Melo

Introduction: Where Customers Actually Start Looking

"86% of people rely on the internet to find a local business." — BrightLocal

Let that sink in.

If you're running a landscaping company and your website looks like it's from 2009—or worse, you don’t have one—you’re missing the #1-way new customers discover and judge your business. Before someone picks up the phone, they’ve already sized you up online.

In this post, I’ll break down the exact elements your website needs to convert traffic into leads and how local SEO gets your site in front of more people in your area. We’re not talking fluff—we’re talking clear, direct, actionable strategies that have worked for landscaping companies across the country.

Let’s dig in.

Why Your Website Matters More Than You Think

Your website is your online salesperson. It should:

• Build trust fast

• Answer common questions

• Show off your work

• Push visitors to take action

Essential Website Features

• High-quality visuals: Real photos of your landscaping work—no stock photos.

• Clear CTAs: “Request a Free Quote,” “Schedule a Walkthrough”—make it obvious.

• Easy navigation: Clean, simple menus. No clutter.

• Contact info at the top: Don’t make them hunt for your phone number.

• Mobile-friendly design: Over 60% of local searches happen on phones.

Key Elements of Effective Website Design

Visual Appeal

Use high-res images of your best projects. Update seasonally to stay relevant.

Clear Navigation

Limit top-level menu items to 4–7. Drop-downs can guide visitors to sub-services.

Compelling Content

Your homepage intro should explain who you are, what you do, and where you work.

Optimizing Your Website for Local SEO

Keyword Research

Use tools like Google Keyword Planner to find terms like:

• "landscaping in [Your City]"

• "lawn care near me"

• "retaining wall contractors [City]"

NAP Consistency

Your business name, address, and phone number must be exactly the same across:

• Your website

• Google Business Profile

• Directories (Yelp, BBB, Angi)

Local Business Listings

Claim and complete your Google Business Profile (GBP). Add:

• Business hours

• Photos

• Service areas

• Reviews

Content Localization

Add location-specific service pages for each city/town you serve. Include testimonials, photos, and keywords for that area.

Mobile Optimization

Responsive design, fast load speed, and thumb-friendly navigation are non-negotiables.

Advanced Local SEO Techniques

Create Localized Landing Pages

One page per city, with custom content.

Leverage Reviews

Ask happy clients for reviews via email or text with a direct Google link.

Utilize Social Media

Post job photos, tips, and updates. Cross-post to Google Business.

Conversion Optimization Tips

• Use service-specific CTAs (e.g., “Book a Spring Cleanup Estimate”)

• Simplify forms—name, phone, email, and service area are enough

• Add badges (e.g., NALP member, Google Guaranteed)

• Include reviews and gallery links directly on the homepage

Monitoring and Analytics

• Google Analytics: Tracks traffic sources, bounce rate, conversions

• Google Search Console: Helps you see search performance and fix indexing issues

• GBP Insights: Shows how people find and engage with your Google listing

FAQ About Landscaping Websites

Do I need a website for my landscaping business?

Yes. It builds trust, captures leads, and helps you show up on Google.

How much does a landscaping website cost?

Anywhere from $1,000 to $5,000 depending on custom features. DIY is cheaper but takes time.

What is SEO and why do landscapers need it?

SEO (Search Engine Optimization) helps your site appear on Google when local people search for services you offer.

How do customers find landscaping companies online?

Google search, Google Maps, social media, and online directories.

What should I put on my landscaping website?

Photos, services, about, contact info, reviews, FAQs, and location pages.

How to get my landscaping business on Google?

Claim your Google Business Profile and build a website with good local SEO.

Do I need to hire someone to build my website?

Not always. But hiring someone who understands landscaping SEO can speed up growth and save you time.

How long does it take to build a landscaping website?

Anywhere from a few days (template) to a few weeks (custom build).

What is Google My Business for landscapers?

It’s a free listing that helps you show up in local search and Google Maps.

How to get more phone calls from my website?

Put your number at the top of every page, use click-to-call buttons, and strong CTAs.

Why doesn't my landscaping business show up on Google?

You may have weak SEO, missing listings, or inconsistent contact info.

Should I build my own website or hire someone?

If you’re serious about growth, invest in a professional. Your time is better spent running your business.

About J Melo Media

At J Melo Media, we help landscaping and lawn care companies build websites that work and rank. We combine clean design, local SEO best practices, and lead generation tools to turn your website into a 24/7 client-generating machine.

Whether you're starting from scratch or refreshing an outdated site, we’ve got your back.

Contact us today to schedule a free consultation.

📞 508-972-1223📧 jorge@jmelomedia.com🌐 www.jmelomedia.com

Final Thoughts

Your customers are online. If your landscaping business isn’t showing up—or if your website isn’t converting—it’s costing you leads every single day.

Use the tips above to tighten up your online presence and win more local customers. Or let us handle the heavy lifting so you can focus on what you do best: transforming outdoor spaces.

Let’s grow your business—one click, call, and client at a time.

Citations

All Scapes Marketing. Optimizing Your Landscaping Website for Mobile SEO. 22 Jan. 2025, https://allscapesmarketing.com/optimizing-your-landscaping-website-for-mobile-seo/.

DynaScape. Landscaping Website Examples: Key Features That Drive Engagement and Sales. https://www.dynascape.com/landscaping-website-examples/.

Landscape Leadership. 12 Essential Ideas to Implement on Your Landscaping Website's Homepage. https://www.landscapeleadership.com/blog/landscaping-website-homepage-ideas.

Lawn & Land Marketing. The Top 10 Local SEO Tips for Lawn Care and Landscaping Companies. https://lawnandlandmarketing.com/top-10-local-seo-tips/.

Zipper. The Ultimate Guide to Optimizing Your Landscaping Website for Local SEO. 24 Mar. 2025, https://zipperhq.com/blog/landscaping-local-seo-guide.

BrightLocal. Local Consumer Review Survey. 2024, https://www.brightlocal.com/research/local-consumer-review-survey/.